The work of Ukrainian-Austrian artist Mascha isn’t tied to a single aesthetic; rather, it’s chained together through a series of intimate personal experiences and an array of pop-minded influences. She counts musicians like Grimes, Lady Gaga and Beethoven among her inspirations and this broad range of formative sounds informs her work to a startling degree. As a classically trained pianist, she finds a certain beauty in complexity as she revels in the euphoria of vivid pop rhythms.
Mixing a certain morbid charm with a blackened sense of humor, her music can be bright and overwhelming while also possessing a darker underbelly which shies away from the light. Blending elements of electronic and acoustic music, she filters these often-disparate noises through her piano or a laptop depending on her mood. Mascha has only released two singles so far (“Wie 1 James Bond Song” and “Dali Dali”), but through their complicated melodies and fluorescent appearance, it’s obvious that she has a warped and remarkably unique vision for electronically-inclined pop music.
For the video to “Dali Dali,” she finds herself in Kiev wandering the bustling streets, dancing while onlookers stare and try to understand the movements of this freed spirit. Spanning the visual spectrum from traditional Ukrainian floral wreathes to Nikes to the occasional animated flourish, the video is a perfect visual accompaniment to Mascha's exuberant and otherworldly perspective on music and life. The city seems to come alive and warp itself around her presence, as if her very existence was a joyous cause for it to bend and twist on its foundation. As the bright melodies burst in the air around your head and the beats thud inside your chest, Mascha delivers a rave-tinged pop maelstrom that swallows you whole.