Los Angeles duo Freedom Fry (aka Marie Seyrat and Bruce Driscoll) may be named after a satire on French/US relations during the Iraq war but their work is thoroughly of its time. Harnessing the warmth and open-air environments of their home state of California, they create a sound that effortlessly bridges the gap between pop, folk and indie rock -- it can be noisy but devastatingly intimate and filled with danceable movements and glistening melodies that'll make you get up and move before you know what's happening. And these buoyant rhythms and memorable arrangements are probably more familiar than you think, with the band having licensed their songs for Netflix's original series “Love,” Showtime’s “Shameless,” "Grey’s Anatomy" and other advertisements from fashion labels such as Lanvin.
The band will release their debut album, "Classic" sometime later this Summer. But in the meantime, they've shared the gender fluid video for the title track to their forthcoming record, and it's a gorgeous and cinematic ode to James Dean , Marilyn Monroe and the idea of love at first sight. We watch as a woman arrives at her apartment (which is decked out in James Dean and Marilyn Monroe memorabilia) and proceeds to transform herself in Dean with the help of a pair of scissors, hair dye and an appropriately rugged set of clothes. The jacket is a must-have, of course. She eventually runs into her soulmate in the form of a modern-day Monroe and the two ride off into the haze in a '67 Pontiac Firebird.
“This music video is a homage to America and its icons, while representing them in a way that is unrestricted by the rules of the time in which they were created," the band explains. "A woman who feels as though she was born in the wrong era decides to be true to herself and takes the form of her ‘spirit animal,’ James Dean. She sets out on her journey in Hollywood and has a chance encounter with her soulmate. Along the way we’re introduced to a cast of characters that give the spirit of classic America."
There's a joy in seeing this realization of inner self and how it leads to love. And its accompanied by some truly ecstatic sounds. Opening with some blooping electronics, the track eventually gives way to a burst of horns and undiluted pop wonder; it's a beautiful and irresistible mass of emotion and personal experience that continually washes over you and surrounds you with a certain comfort and persuasion. Pop music has always been a vehicle for indescribable things, and Freedom Fry use it convey an almost supernatural yearning for affection and acceptance. The music swirls around in the air before settling lightly on your shoulders, a gentle reminder that things can change and happiness is closer than you think.