Musician Chris Crofton has spent the last 15 years becoming a fixture of Nashville's music scene, garnering acclaim from fellow artists like David Berman of The Silver Jews, William Tyler and Tristen. He also starred in Harmony Korine's "Trash Humpers" and writes as "The Advice King" for The Nashville Scene. Crofton often travels between Nashville and Los Angeles to perform at various stand-up comedy clubs.
Up until 2014, he was playing hard rock songs and drowning his sorrows in alcohol. But in the years since, he's worked through that vice and has been sober for the past 3 years. Out of this experience, and a desire to explore a countrified folk aesthetic, Crofton write and recorded the tracks that would come to form the body of his upcoming record, "Hello It's Me," which is due out June 22 via Arrowhawk Records (pre-order here).
But he's not alone in this endeavor -- Crofton is surrounded by a collection of remarkable musicians including Jim James of My Morning Jacket, Matt Myers and Katie Toupin (Houndmouth), Matt Rowland (Kasey Musgraves, Caitlin Rose), Matt Hearn (Bully) and Scott Moore (My Morning Jacket). The album is produced by Kevin Ratterman and was mastered by Shelly Anderson at Black Lab Mastering.
On his new single, "UFO Hunters," Crofton uses the idea of people searching the heavens for extraterrestrial meaning as way for him to approach the meaning in his own life. Laced with electrifying guitar lines and tumbling percussion, the song is filled with a grand emotional space where his voice can rise and fall in time with the country-tinged music. The accompanying video, directed and edited by Alex R. Johnson, creates an appropriate visual foundation from which to offer these sounds. Whether he's strumming his guitar on a couch or walking out into the night in search of some intangible experiences, the clip uses simple melodic moments and physical movements to convey a wide depth of emotion and personal expression.