Currently based out of Brooklyn, experimental pop outfit Madam West got their start in a dark and musty basement in Bushwick. Originally focused on expelling copious amounts of synth-pop noise, the band has evolved into a 5-piece collective that brings together elements of alternative rock, folk, electronic music and neo-soul in an attempt to highlight the connective tissues that exist between these genres.
The band is currently gearing up for the release of their new record, "Warm Bodies," which is due out March 23. Madam West will be handling the album release duties themselves.
On their new single, "Strongest Son," the band creates a soulful and psychedelic landscape where singer Sophie Chernin's voice rises and falls in time with its musical surroundings. Bringing to mind the electronic movements of Stereolab mixed with the indie rock flexibility of Yo La Tengo, the track proceeds to fashion a subtly hypnotizing psych-soul perspective that quickly buries its claws in you and refuses to let go.
And within these liquid grooves and compelling melodies is an often acerbic outlook on life, intent on exploring darker topics through a warped pop-rock lens. They're able to exude both a comforting sense of rhythm and a disquieting feeling of mystery which keeps the song off-balance and emotionally involving. It's a fascinating sound that reveals deeper chasms with every listen while asking pointed questions about the world around us.