London-based musician Theo Bard is gearing up for the release of his new EP, INKUS,” later this year on Icons Creating Evil Art, but he’s ready given us a glimpse into its complicated electronic pop movements and rhythmic divergences with new single, “Forget.”
Drawing upon the same musical impulses as artists such as James Blake and Bon Iver, Bard forges a beautifully gauzy pop environment on “Forget,” a track that weaves a hypnotizing lattice of electronic atmospheres filled with his own compelling singer-songwriter intuition. Pop music has rarely been so wistful and so ephemeral as it is here, with his voice guiding these minimalist melodies through vague distances and hesitant conclusions. But there is also a darkness beneath its gossamer surface, an acknowledgement of the possibility that unpredictable ache and pain that can drain the joy from your heart at any given moment. The track is a study in the gradations between instinctual reaction and measured acceptance and resolution.
“‘Forget’ is a dark, raw confessional about a traumatic experience,” Bard explains. “I was still in love with my ex-girlfriend when a big group of our friends were going away on holiday together. I wanted to be part of it. She was going to be there with her new man, but I didn't want to miss out and anyway, there were lots of other people I could hang out with. I could give them a wide berth and it would be fine, right? One night I woke to the unmistakable sound of their voices coming through the wall. I tried to cover my ears, wanting more than anything to 'unhear' the sound, but it was too late. Completely upset and spun out, I left the next morning, returning to London as fast as I could. All I wanted was to forget what I'd heard and what it meant. At the time, I was pushing my music in the direction of a new sound, telling people my new music was 'melancholic electronic' and I realised how perfect the story was for the new vibe. Once I had the concept of the song in my head it came out so easily.”